As 2025 winds down, we’re looking back at the projects, patterns, and insights that defined our year in market research. This year brought a remarkable mix of numbers and narratives, from standout focus group participation to the emerging trends reshaping how organizations listen, learn, and make decisions. We also saw clients leaning into research more […]

Perhaps you’re a business owner in search of market data you can trust to help you make business decisions. Or a marketing director looking to assess brand perception before taking a strategic turn in direction. That’s where a market research firm like Vernon Research Group can help. You might be thinking that AI can do […]

Vernon Research Group, longtime and nationally respected market research firm, has been acquired by Amperage LLC of Cedar Falls, Iowa. With the retirement of President Linda Kuster came an opportunity for the firm’s next chapter as well. This acquisition ensures a seamless transition, strengthening Vernon Research Group’s capabilities while allowing the firm to continue providing […]

Questions are at the core of a researcher’s work and can be an underappreciated skill. Formulating questions to elicit valid and useful responses is the foundation of every survey, focus group discussion,  interview guide, recruitment screener, and more.  But researchers are not the only professionals who ask questions to gain insights.    Look around any organization […]

So much has changed and continues to evolve with workforce. A short list includes unfilled positions, shifting expectations for work flexibility, the impact of the COVID pandemic, generational differences, and more.   The great resignation continues, as 44% of workers are still considering quitting their job (2022 FlexJobs research). Retaining your current employees is more […]

Brand loyalty is a key strategy for most organizations. The segment of customers or donors who are supportive, engaged, and loyal often have an outsized impact on a company or non-profit organization’s success. Many academic and market research studies have shown the impact of brand loyalty on purchasing and a company’s bottom line. In evaluating […]

It may be a divided nation politically, but there is one issue that most of us can probably agree on.  See the interesting results of our Iowa Opinion Panel Quick Poll  regarding opinions on term limits for Congress. Click on the link and it will download the Report. Congress Term Limits

                          Timely information is a reliable rudder during changing times, yet we often get comfortable in predictable routines when it comes to our market insights efforts.  We default to the same old satisfaction survey or a focus group without giving it much thought. Taking a different or fuller approach to how you evaluate markets, customers, and prospects […]

Iowans voted early and by mail in the November 2020 election.   There were significant differences by age and political party affiliation. See results here. Nov 3 Election

Iowa Fireworks Regulations Opinions In Iowa, fireworks regulations have been a hot topic since 2017 when the long-standing ban on them was removed. Since then, fireworks sales tents began popping up in nearly every large empty space around the state, from Walmart parking lots to rural highways. Since the removal of the total ban, there […]