When business planning for 2018, did you invest resources in updating your organization’s market analysis? Prioritizing this work regularly, even annually, can pay off in market share, revenue, and profitability. Often, when an owner launches a business or an executive joins a company, she will spend a great deal of time analyzing the market, customers, […]
Over the last few years, customer journey mapping and evaluating customer experience has been a hot topic in many industries. However, sometimes companies may wonder if the effort and cost of such an initiative is worth it. Will they see an equal return on investment in revenue, customer retention, referrals, or stock price? One thing […]
In a recent American Marketing Association (AMA) article, the authors identified seven challenges for marketing leaders today. The challenge they identified as the top, most-important one? How to effectively target high-value sources of growth. As the AMA article reminded marketing professionals: “With all the fascination with new marketing concepts, digital technologies and new tactics, there […]
