Ready to have a great experience with your focus groups, dyads, triads, or IDIs?  We can execute your recruit precisely and find participants who will engage and deliver those valuable insights.

Vernon Research Group offers a multi-functional focus group facility with a spacious and versatile conference room with an adjacent private viewing room, separate participant receiving area and space for IDIs. We also have access to affordable space for special needs that our own facility may not accommodate. We are conveniently located minutes from downtown Cedar Rapids and a short drive from the Eastern Iowa Airport, with easy access from the interstate. Whether you rely on our experts to lead the session or bring in your own moderator, you can be confident that our welcoming staff and specialized facility will create a relaxed, yet professional environment.

“Working with Vernon Research was an absolute pleasure! there wasn’t a single no-show, and each participant provided invaluable feedback. The staff went above and beyond to make us feel at home, and the facility was conveniently located and fulfilled all of our needs.” Kristie Goss Flenord, Convergys



  • Built-in audiovisual capabilities including DVD player, wireless laptop connection, and large screen monitor
  • 4k high-resolution, wide-angle camera with zoom capability for small groups and one-on-ones
  • Digital video and audio recording
  • Built-in whiteboard and flip charts available in focus group room
  • Multiple room set-ups, including executive seating for 12, theater or classroom style seating, or a living room set-up
  • Large, free parking lot for clients and participants
  • Mature and professional host staff to greet participants and assist clients
  • Spacious double-tiered viewing room, complete with: one-way mirror, wireless internet connection, directed lighting, lounge area/kitchen, and private client entrance
  • Live web streaming is available upon request
  • We have access to larger rooms and multiple room setups, if needed