We are an independent market research company that has been doing business for over 30 years.  We follow the professional code of ethics of our industry association, the Insights Association.


All data we collect for research purposes is used only for that purpose.  We never share, distribute, or sell participants’ research data or contact information.  Contact information is never shared with our research clients unless it has been authorized explicitly by the research participant.  Research findings are shared in the aggregate and not individually.

We have multiple security practices in place to protect our data, including encryption, secure hard drives and servers, passwords, and physical locks. Staff are required to read and sign our Data Privacy Guide as well as our Employee Confidentiality Agreement. Failing to follow practices can be cause for termination.


Comments or contact form

When visitors leave comments on the site, we collect the data shown in the comments form as well as the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

If you provide your contact information on our Contact Us form, we will only use it to communicate with you and we will not disclose, share, or sell any of your personally identifiable information without your authorization.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


A cookie is a piece of data stored on the user’s hard drive containing information about the user. Usage of a cookie is in no way linked to any personally identifiable information. Vernon Research Group uses session cookies only. Once the user closes his or her browser, the session is ended, and the cookie simply terminates. We may also use cookies to track and target the interests of our users in order to enhance the experience on our site. Users who reject cookies will have limited use of our site. Cookies are not linked to any personally identifiable information.


Articles on this site may include embedded content (e.g., videos, images, articles). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


The Vernon Research Group Web site may contain links to other sites. Please be aware that Vernon Research Group is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.


We use IP addresses, browser type, referring URLs, operating system, and date/time stamp to analyze trends, administer the site, track user’s movement, and gather broad demographic information for aggregate use in optimizing the performance of our site and our services. IP addresses, etc. are not linked to any personally-identifiable information.


How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time. Website administrators can also see and edit that information.

What rights you have over your data

If you have left comments on this site, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Lori Dockery is our Privacy Officer.  For full information about all our data privacy policies and practices, you can request a copy of the Vernon Research Data Privacy Guide by using the contact form on this website.  For security reasons, we may delete some specific information, such as the location of servers.