We are an independent market research company that has been doing business for over 30 years.  We follow the professional code of ethics of our industry association, the Insights Association.


A cookie is a piece of data stored on the user’s hard drive containing information about the user. Usage of a cookie is in no way linked to any personally identifiable information. Vernon Research Group serves session cookies only. Once the user closes their browser, the session is ended, and the cookie simply terminates. Users who reject cookies will have limited use of the Vernon Research Group website. We do not collect your information for targeted advertising. The cookies enable us to get reports from Google Analytics and FunnelMaker on website utilization.  The Funnelmaker app collects visitor IP address.

Surveys and Other Research

Participants in our research may be asked to provide some personal information, including demographic information and contact information. Vernon Research Group uses demographic information (such as age, gender, etc.) to invite potential participants to various appropriate research projects. We also use demographic information to interpret the results of our research (for example, if we did a survey on television watching habits, we might report that 60% of single people watch TV at least 3 days a week).

Vernon Research Group uses contact information (such as name, email address, and postal address) for the previously mentioned research invitations, as well as to pay participants for their research participation. Vernon Research Group (and its panel, Iowa Opinion Panel) will not disclose participant identities or any of their personally identifiable information without their express authorization. Vernon Research Group does not share, distribute, or sell personal information of its research participants.

Log Files

Vernon Research Group uses IP addresses, browser type, referring URLs, operating systems, and date/time stamps to analyze trends, administer the Vernon Research Group website, track users’ movements, and gather broad demographic information for aggregate use in optimizing the performance of the Vernon Research Group website and Vernon Research Group’s services.


Please be aware that Vernon Research Group is not responsible for the privacy practices of other websites. Vernon Research Group encourages its users to be aware of when they leave the Vernon Research Group website via links, content, or other media and to read the privacy statements of each and every website they visit that collects personally-identifiable information.

Contact Form

If you use this form, we will only use the information provided to communicate with you and we will not disclose, share, or sell any of your personally identifiable information.

This privacy statement applies solely to information collected by this website. For further information about all our security protocols, please contact our Data Protection Officer Dr. Lori Dockery ldockery@vernonresearch.com.