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Surveys and Other Research
Participants in our research may be asked to provide some personal information, including demographic information and contact information. Vernon Research Group uses demographic information (such as age, gender, etc.) to invite potential participants to various appropriate research projects. We also use demographic information to interpret the results of our research (for example, if we did a survey on television watching habits, we might report that 60% of single people watch TV at least 3 days a week).
Vernon Research Group uses contact information (such as name, email address, and postal address) for the previously mentioned research invitations, as well as to pay participants for their research participation. Vernon Research Group (and its panel, Iowa Opinion Panel) will not disclose participant identities or any of their personally identifiable information without their express authorization. Vernon Research Group does not share, distribute, or sell personal information of its research participants.
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