Questions are at the core of a researcher’s work and can be an underappreciated skill. Formulating questions to elicit valid and useful responses is the foundation of every survey, focus group discussion,  interview guide, recruitment screener, and more.  But researchers are not the only professionals who ask questions to gain insights.    Look around any organization […]

Four Factors that Most Impact Online Survey Completion Rates Survey fatigue is a real thing.  Marketers and researchers operating in the B2B world and niche consumer markets are often challenged to reach their sample goals.  Maximizing completion rates (number of participants who pass through the qualifying screening questions and then complete the survey) is one way […]

In situations where businesses need help predicting how consumers make complex choices and what they value most, we often recommend using conjoint analysis. This powerful quantitative method for market research helps businesses determine how people value different attributes of a product or service in consumer and business-to-business markets. The most powerful part of the data […]

I recently had the opportunity to speak to some middle school girls about my job through the Open Minds, Open Doors initiative. Sponsored by our local area education agency, this innovative program invites young girls interested in science, technology, engineering, and math (STEM) to learn about STEM career opportunities from people employed in potential career […]

As the rate of mobile customer engagement increases, staying on top of effective mobile research techniques becomes more important. One way we stay on top is by asking our research panel participants what works well and what does not. For instance, we recently conducted an internal study with our panel to get feedback about certain […]

Nearly all market research firms perform business to business (B2B) as well as business to consumer (B2C) research studies, and—unfortunately—far too many approach these distinctly different study types identically. Choosing a market research firm that recognizes and understands the key differences between B2B and B2C studies positively impacts your study’s validity. Let’s look at four […]