Timely information is a reliable rudder during changing times, yet we often get comfortable in predictable routines when it comes to our market insights efforts. We default to the same old satisfaction survey or a focus group without giving it much thought. Taking a different or fuller approach to how you evaluate markets, customers, and prospects […]
It would be hard to find a person who works in a business anywhere on this planet who doesn’t know what ROI means. From agribusiness to zoos, middle managers and VPs know they need to document a strong return on investment whenever they advocate for new expenditures, programs, or staffing to their c-suite. Should ROI […]
In business, we often focus on the competition or our bottom line, while assuming that we already know all we need to know about how our customers feel about our services or products. But, according to an article in Inc., two of the most common mistakes entrepreneurs make are: Not connecting with customers by providing […]
