Questions are at the core of a researcher’s work and can be an underappreciated skill. Formulating questions to elicit valid and useful responses is the foundation of every survey, focus group discussion, interview guide, recruitment screener, and more. But researchers are not the only professionals who ask questions to gain insights. Look around any organization […]
Brand loyalty is a key strategy for most organizations. The segment of customers or donors who are supportive, engaged, and loyal often have an outsized impact on a company or non-profit organization’s success. Many academic and market research studies have shown the impact of brand loyalty on purchasing and a company’s bottom line. In evaluating […]
Timely information is a reliable rudder during changing times, yet we often get comfortable in predictable routines when it comes to our market insights efforts. We default to the same old satisfaction survey or a focus group without giving it much thought. Taking a different or fuller approach to how you evaluate markets, customers, and prospects […]
The current COVID 19 virus pandemic has altered the living, working, and buying behaviors of customers in almost every industry and product/service category. While many of these changes are driven by business closures, social distancing, and other, hopefully, short-term practices, some of the effects may become permanent. People who rarely cooked are spending more […]
Customer experience has been a popular business topic for a while, and rightly so. Without customers, you don’t have a business. The same can also be said for employees. Employees are a main driver for your brand, revenue, and profitability. Yet many organizations don’t monitor or evaluate their employee experience as carefully as they track […]
It would be hard to find a person who works in a business anywhere on this planet who doesn’t know what ROI means. From agribusiness to zoos, middle managers and VPs know they need to document a strong return on investment whenever they advocate for new expenditures, programs, or staffing to their c-suite. Should ROI […]
