One of the most expensive and critical components of market research is the recruitment of participants. In other words, who will participate in the market research study? In the market research business, determining who to sample and how many to include are key decisions directly affecting the validity and applicability of a study’s findings.  Once […]

Investing in market research is a major commitment for any organization. Access to hard data can even mean the difference between success and failure. Simply gathering data, however, will not automatically result in actionable results and, worse, it may send you down the wrong path entirely. What information you collect and how you analyze the […]