Timely information is a reliable rudder during changing times, yet we often get comfortable in predictable routines when it comes to our market insights efforts. We default to the same old satisfaction survey or a focus group without giving it much thought. Taking a different or fuller approach to how you evaluate markets, customers, and prospects […]
When business planning for 2018, did you invest resources in updating your organization’s market analysis? Prioritizing this work regularly, even annually, can pay off in market share, revenue, and profitability. Often, when an owner launches a business or an executive joins a company, she will spend a great deal of time analyzing the market, customers, […]
Most companies offer sales, special discounts, or rebates to move merchandise, increase sales, bring in new customers, or reward frequent customers. But how often are you testing different options to see which one(s) achieve your goals quicker or more profitably? Do you always run a BOGO (buy one, get one half off or free) sale to […]
In business, we often focus on the competition or our bottom line, while assuming that we already know all we need to know about how our customers feel about our services or products. But, according to an article in Inc., two of the most common mistakes entrepreneurs make are: Not connecting with customers by providing […]
In a recent American Marketing Association (AMA) article, the authors identified seven challenges for marketing leaders today. The challenge they identified as the top, most-important one? How to effectively target high-value sources of growth. As the AMA article reminded marketing professionals: “With all the fascination with new marketing concepts, digital technologies and new tactics, there […]
