Healthcare market research requires a special sensitivity when talking with consumers, especially in qualitative studies, where life issues often reach the core emotions of patients and families. At Vernon Research, we understand the sensitive nature of these issues and have conducted many studies in the healthcare industry. Some of these research studies focused on consumers and their attitudes toward healthcare in general, specific providers or types of services. Some studies investigated health insurance in-depth, while others concentrated on employers, group health benefit plans and topics such as managed care.


We have conducted research for all kinds of healthcare organizations

  • Hospital and healthcare systems
  • Clinics and physician/provider groups
  • Skilled nursing and rehabilitation facilities and systems
  • Home healthcare providers
  • Health insurance administrators
  • Managed care groups
  • Pharmacy services
  • Dental care providers
  • Testing services
  • Medical device manufacturers
  • Research lab equipment/services providers


Some topics we have investigated include

  • Expansion feasibility
  • New facility feasibility
  • Brand/image studies
  • Advertising measurement and ad testing
  • Customer satisfaction and preferences
  • Site selection
  • Employee retention/satisfaction/climate
  • New service and/or facility testing
  • Competitive analysis
  • Pricing
  • Emergency room usage and preference
  • Women’s health services
  • Cardiology
  • Men’s health
  • Cancer
  • Surgical – in-patient and out-patient
  • New product studies (medical devices, etc.)
  • Genetic testing
  • Oncology
  • integrative healthcare
  • Online video healthcare services

Interested in talking with Vernon about healthcare research?
Please contact us today.