The advanced manufacturing environment is driven by innovation and constant improvement. The challenge is to identify innovative ideas that truly meet market needs and nurture these ideas through the new product development process, market entry and beyond. To remain competitive, manufacturers must know and understand their market, especially their customers.
Vernon Research Group conducts advanced manufacturing market research to gather market information that promotes winning product development, on-target marketing strategy and messaging, sales conversions and customer adoption. Whether you are developing a new brand, expanding your product line or re-launching an existing product, our market research can prepare you to make deliberate and informed decisions.
Our experience in the manufacturing industry
PRODUCT STUDIES
- Consumers
- Business-to-business
- New product attribute preferences/utility values
- Best pricing levels
- Best bundling of product attributes
- Product design preferences/utility values
- Brand name, positioning, and logo preferences/utility values
- Product simulations
- Market simulations
CUSTOMER EXPERIENCE AND SATISFACTION
- Current customers
- Former customers
- Competitors’ customers
COMPETITIVE MARKET RESEARCH
- Customers
- Non-customers
- Competitors: direct and indirect
- Competitors: current and potential
SALES/SERVICES
- Servicing/service and parts issues
- Sales and service approach preferences
- Service development opportunities
- Market penetration/expansion
- Distributor/sales agent studies
- Customer preferences for training tools and support
EMPLOYEES
- Employee development and advancement issues
- Diversity issues
- Employee satisfaction and engagement
MARKETING AND COMMUNICATIONS
- Image and brand equity measurement
- Message testing
- Ad testing
- Website testing
- Internet utilization and purchasing preferences
- Sales tools testing (catalog, newsletters, brochures, etc.)
Interested in talking with Vernon about your Advanced Manufacturing business?
Please contact us today.
