The retail landscape is extremely challenging, with intense competition for traffic and dollars. In many retail categories, the pie is no longer expanding, so retailers need to be knowledgeable on how to gain additional market share. As a retailer, the more you know about your customers and prospects – their needs, desires, preferences, and behaviors – the better decisions you’ll make regarding inventory, merchandising, marketing, pricing, selling channels, promotion, store policies and more.
Vernon Research Group can design and execute research for retailers who operate on the local, regional and national level including
- Brand studies
- Market feasibility
- Advertising testing and measurement (messaging and media)
- Online shopping
- Product testing
- Customer satisfaction/preferences
- Consumer profiles/target markets
- Shopper behaviors (planning and store selection processes)
- Competitive analysis
- Pricing analysis
- Secret shopper
- Shopper intercepts
Interested in talking with Vernon about Retail market research?
Please contact us today.