The arts, recreation and entertainment industry is a customer relations-based industry, where positive customer experience is vital. Successful managers must ensure that both the products and their marketing strategies are highly refined to differentiate themselves from existing alternatives. These industries are impacted by changes in domestic and world economies, technology, trends in social behaviors and consumer attitudes.
At Vernon Research, we have the expertise needed to develop strategic research methods with a thoughtful approach for this complex business environment. We will provide creative research solutions that reflect the true dynamics of your market.
We have worked with casinos and gaming organizations, tourism groups and convention bureaus, museums, theaters, clubs and special festivals/events to turn customer data into strategic plans and tactics that will give you high-impact results.
Our experience in the manufacturing industry
CASINOS AND GAMING
- Brand/image development and testing
- Advertising effectiveness
- Feasibility study
- Political referendum research
MUSEUMS AND THEATRES
- Consumer awareness/attitudes/behaviors
- Visitor preferences/attendance/exhibit subjects
- Festival events/food/pricing/attractions
- Pricing
- Competitive analysis
- Customer experience and satisfaction
TOURISM, RECREATION AND CLUBS
- Country club member satisfaction/preferences
- Tourism image
- Tourism interest/values/preferences/profiling
- City and county recreational department studies
- Professional sports fan profiling, customer preferences, market simulations
- Membership programs and pricing
- Waterway usage study
SPECIAL EVENTS AND FESTIVALS
- Consumer awareness/attitudes/behaviors
- Visitor preferences/attendance/exhibit subjects
- Festival events/food/pricing/attractions
Interested in talking with Vernon about your arts, recreation, entertainment and gaming? Please contact us today.
