Analysis Methodologies

ADVANCED ANALYSIS

Choosing the appropriate analytical tools to use in your research project is key to gaining the insights relevant to your organization’s research goals. Advanced analysis is where Vernon Research Group excels, and we have a full spectrum of tools to apply to your study. Our skilled team is trained in selecting the appropriate method for your project, as well as reading, interpreting, and explaining the results. Click on the specific analysis to see more information on the tool and its applications.

 

Conjoint Analysis

  • Choice-Based
  • Adaptive Choice-Based
  • Menu-Based
  • Conjoint Value Analysis
    • Market simulations with derived data
      • Hierarchal Bayesian derivation of point estimates for part-worth values
      • Price sensitivity
      • Importance analysis
      • Utility analysis
      • Brand equity

 

Segmentation or Correlation Analysis

  • Latent Class analysis
  • Cluster analysis
  • Scaling and Multi-Dimensional Scaling
  • CHAID
    • Trending and Forecasting
    • ARIMA
    • Survival analysis
    • Multivariate Liner Regression analysis
    • Multivariate LOGIT, PROBIT
  • Discriminate analysis
  • Factor analysis
  • Kano analysis
  • Perception Mapping
  • Max-Diff

 

Significance Tests

  • Chi-square and related tests of association for normal data
  • Difference of means tests and exploratory methods appropriate for ratio level data
  • Analysis of Variance (ANOVA)
  • Multivariate Analysis of Variance (MANOVA)