For Midwesterners, spring is often the time we start thinking about improvements to our homes. So we recently polled our Iowa Opinion Panel to see what changes or repairs they were considering this year and discovered several interesting findings. First off, a whopping 90% of those who report being able to make improvements to their […]
Nearly all market research firms perform business to business (B2B) as well as business to consumer (B2C) research studies, and—unfortunately—far too many approach these distinctly different study types identically. Choosing a market research firm that recognizes and understands the key differences between B2B and B2C studies positively impacts your study’s validity. Let’s look at four […]
Whether you are new to writing survey questions or you have lots of experience, it’s always good to review some common pitfalls in survey design. Below are our final five tips on survey design best practices when doing your own research and reviewing someone else’s surveys. When you use a scale for your questions’ options, […]
In my first post in our three-part series on Survey Design Best Practices, I listed five mistakes those of us writing survey questions need to watch out for. In this post, I have five more tips to consider that continue where the last post left off. If you didn’t read that post, you can access it […]
On the radio, it may be “all about the bass,” but in businesses and organizations everywhere today it is “all about the customer experience.” After you get beyond the expectation of offering a quality product or service at a fair value, consumers are judging you mostly on how they feel as they progress through their […]
If you are new to creating your own surveys or only do so once in a while, you may have concerns about how well your questions are written. Below are some common mistakes we see in surveys and some survey design best practices we use to avoid these mistakes. Keep smartphone and tablet users in […]
Investing in market research is a major commitment for any organization. Access to hard data can even mean the difference between success and failure. Simply gathering data, however, will not automatically result in actionable results and, worse, it may send you down the wrong path entirely. What information you collect and how you analyze the […]