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FROM BRANDING TO PRICING STRATEGY, VERNON RESEARCH CAN HELP YOU ANSWER IMPORTANT QUESTIONS

Types of Studies

Since 1987, Vernon Research Group has been conducting market research studies for clients ranging from manufacturers to banks, professional service firms to health care organizations, financial services to public universities, city governments to candidate and ballot issue studies, and countless other organizations. Our research is a powerful tool for identifying, qualifying and prioritizing opportunities and threats in your marketplace.

We offer a variety of studies to provide answers to the questions that are most important to you. Here are a few:

Branding Research

Successful companies and organizations work very hard to create a brand that results in a positive and trusted image in the minds of the customers and other stakeholders. Your brand is what the target audience sees, hears, experiences, and believes to be true about your company and the products and services you offer. By increasing brand awareness and recognition, and improving perceived quality and credibility, your company can improve its brand image to ultimately increase sales and profits.

Why choose Vernon Research to do your study?

If you want to understand how your customers perceive you or, more importantly, why consumers or buyers choose or don’t choose your product over your competition, you may look to branding research. Vernon Research will help your company understand what key messages are working, how your customers are learning about your product, where you are positioned in the market, and what emotional reactions they are having to your outreach efforts.

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Business Forecasting/Trend Analysis

Companies best prepared for the future are those that most accurately forecast industry trends. Assessing factors, such as the impact and potential opportunities of new technologies, the use of new media, population increases, regulation changes, and other factors affecting your market is a vital part of your business’ future success. Understanding consumers’ product acceptance and their likelihood of purchase can provide you with the information you need to develop production and sales forecasts.

Why choose Vernon Research for your study?

Vernon Research will help you accurately assess factors that will impact your future. Our advanced analysis tools and expertise enable us to provide you with market simulations, demand forecasts and other predictive tools. Being prepared with a forecast is the best way to ensure your company or organization can weather the ups and downs of your market and industry.

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Competitive Analysis

Understanding your competitor can help you make informed decisions about your products, services and marketing campaigns. It will enable you to set your prices competitively and help you to develop effective marketing campaigns and strategies that take advantage of your competitors’ weaknesses, while improving your own business or organization.

Why choose Vernon Research for your study?

Vernon Research Group designs studies that assess customer satisfaction levels, awareness levels and overall perceptions of your competitors. Pinpointing competitors’ weaknesses helps you identify key market and messaging opportunities.

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Concept Testing/Ideation

Want to know how your customers and prospects will react to a new product or a change to an existing product or service? Assessing the reactions of potential buyers will help you determine acceptance levels before your organization invests money and time in developing or changing a product or service.

Why choose Vernon Research for your study?

Vernon Research will interview or survey your customers and prospects to gather information and gauge the reactions to the proposed concept. The results of these interviews and surveys will help your organization understand what changes, if any, need to be made to the proposed product to increase its likelihood of success.

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Customer Profiling and Identification of Target Markets

Where do you start in identifying your target customers and developing profiles of potential customers? Customer profiling studies identify and categorize the traits and characteristics of current customers and reveal the primary characteristics of potential customers. Creating a customer profile and identifying your target markets will also help you determine which potential buyers can easily be converted into loyal customers.

Why choose Vernon Research for your study?

At Vernon Research, we expertly collect the appropriate demographic and psychographic information. We then apply a suite of statistical methods and advanced analysis to develop a comprehensive profile of your target consumers.

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Customer Satisfaction and Preference Studies

Never underestimate the power of word-of-mouth. How would your customers rate their overall satisfaction with your company? Customer satisfaction studies are the most common type of studies done by companies – and for good reason. Understanding how your customers feel allows you to improve your products and services in specific areas and increase the effectiveness of your marketing efforts.

Why choose Vernon Research for your study?

Vernon Research can measure product or service satisfaction against your customers’ expectations. Beyond initial study findings, results may be used to develop benchmarks, track performance, and report trends, progress and changes over time.

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Employee Attitudes and Engagement Studies

Your employees make all the difference when it comes to customer satisfaction. There is also a powerful link between employee engagement, productivity and your company’s profitability. Companies dealing with organizational changes or other challenges can especially benefit from employee studies. Through employee engagement studies, you can discover not only the surface issues, likes and dislikes, but also the latent ideals and fundamental challenges employees have never directly addressed with you.

Why choose Vernon Research for your study?

Vernon Research is experienced in defining issues objectively, while diplomatically protecting employee confidentiality. We specialize in gathering honest, candid views from study participants that we analyze and convert into meaningful messages and strategies for your business or organization. We can suggest and introduce your company to various communication methods, training programs, and human resource initiatives that can help you understand and engage your employees better.

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Image and Advertising Research Studies

How can your business stand out among the fierce competition in today’s marketplace? Focus on your brand image management. Today, more and more emphasis is being placed on brand image. By taking a look at your current advertising methods and conducting an image study, you’ll be able to assess the current health of your message and image, and uncover how best to increase its strength and effectiveness in the minds of consumers or B2B buyers.

Why choose Vernon Research for your study?

Vernon Research will help you determine the most compelling advertising message, as well as the advertising media most effective for your business. Studies of brand recognition, awareness and preference can provide insights relevant to product positioning and competitive challenges.

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Market Segmentation

Through a market segmentation study, we can help you identify the specific group(s) of potential buyers with an explicit need or want for the product or service your company has to offer. By understanding who your customers are and could be, you can focus your efforts to better meet their needs, motivations and desires, increase their frequency of purchase, increase customer loyalty and, ultimately, your company’s market share.

Why choose Vernon Research for your study?

At Vernon Research Group, the process of segmentation starts with research and market analysis to identify your key segments. We will use the data we collect from those segments to help you implement a messaging strategy to reach the most appropriate groups. By focusing the market research on these smaller segments, you can learn a great deal about your ideal customers and your company can begin to develop a highly targeted marketing campaign.

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New Product/Services Development and Feasibility Studies

In a changing market, staying competitive often requires developing new products and services or improving existing ones. Whether you are trying to determine new product design, measure market validation, or assess existing products, market research is an essential tool that increases your chances for success.

Why choose Vernon Research for your study?

At Vernon Research, we are well known for our expertise in testing people’s receptiveness to new products, ideas, concepts and features. In addition to more traditional approaches, we expertly implement leading-edge conjoint analysis tools. This methodology is highly effective in defining optimal feature bundles or best-pricing strategies for emerging products or services and line extensions.

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Positioning Research

What is positioning and why is it so important? Product positions are based on customer and prospect perceptions and reflect the characteristics most important to them. These perceptions are often based on branding, advertising and product packaging and are what differentiate your product from those of your competitors.

Why choose Vernon Research for your study?

Vernon Research conducts market research that will help you understand not only the current position of your product, but also the position of competitive products. It will also help you determine where your product should be positioned and how to get it there. We will use market research to identify attributes that are buying motivators within your product or service categories, and help you determine the “who, what, where, how and why” of product positioning.

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Pricing Strategies

In a highly competitive marketplace and a tight economy, pricing is critical to much more than your margin on sales. The price you charge for products or services impacts brand, market share, adoption of new products, customer satisfaction and more. The goal is to determine the most effective price for your company, your product’s value and your customer. You don’t want to set your price too high for the market but you also don’t want to leave profit on the table.

Why choose Vernon Research for your study?

Vernon Research has the expertise and advanced analysis tools to help you find the sweet spot for pricing. You can see how pricing changes will affect market preferences, learn what bundle of features customers expect at various price levels and determine how seasonal or other buying cycles impact customers’ price expectations.

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