Our Work: Market Research Case Studies

Research strategy and analytics drive success.

See how our research delivers actionable insights across industries.

At Vernon Research Group, our work speaks for itself. This page showcases a range of market research case studies that demonstrate how we’ve helped clients across industries solve challenges, uncover insights and make informed decisions. From in-depth qualitative interviews to large-scale quantitative surveys, our research is tailored to meet each client’s unique goals — delivering clarity, direction and measurable value.

Comprehensive Market Research Services

Objective, insightful and always honest — the data won’t lie! And with more than a dozen proven market research tools at the disposal of our researchers and analysts, you can count on us to deliver the right answers to the right questions. Whether you choose a single research tool or a mixed-methods approach, our research is designed to guide your decision-making and drive informed, sustainable growth.

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Market Research Examples from Vernon Research Group

In-Home Care Brand Awareness Study

An in-home care and assistance provider wanted to understand the current state of its market and its brand position within it.

Nonprofit Donor Satisfaction Survey

A humanitarian aid organization, known for channeling aid worldwide through local churches and ministries, wanted to better understand its donors.

Marketing Creative Campaign Testing

A dental insurance carrier sought to test creative marketing campaigns to determine which approach would most resonate with consumers in a specific regional market.

Telecom Pricing Customer Focus Groups

An established regional telecommunications cooperative sought consumer feedback to redesign its internet service packages.

Healthcare ER Market & Patient Satisfaction Research

A regional hospital system was considering building a new emergency room (ER) facility in a growing suburban community.

University Brand Perception Study

A midwestern public university sought to understand its brand perception following a rebranding initiative several years prior.

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VRG was a true partner in both our qualitative and quantitative research projects. Their responsiveness, collaboration, and on-time delivery made the process seamless, and the insights they provided have been critical in shaping our marketing strategy and brand messaging.”

Jamie Jones, Assistant Director of Marketing, University of Northern Iowa

We have appreciated Vernon’s expertise in guiding our research needs. They have been collaborative; listening to our needs and the background understanding of our industry that we provide while meshing that with their input on research design and segments to meet our objectives. They are responsive, organized, and continue to meet our timeline needs. It has been a good relationship for us.

Mark Wehr, Director of Marketing, Mercy Medical Center