About Vernon Research Group

Expert Custom Market Research for Confident Decisions

Proven expertise in custom survey design, data analysis and qualitative & quantitative research.

We are a full-service, Iowa-based market research company that empowers businesses, nonprofits, government agencies and political organizations with custom market research solutions. Since 1987, our mission has been to help clients gain deep, data-driven insights that lead to confident, strategic decisions.

Whether your needs are local, national or global, Vernon Research Group is your trusted partner for quantitative and qualitative research, survey design, data analysis, participant recruitment and jury consulting.

Market Research Services the Vernon Research Way

Our process is built around one core principle: collaborative, transparent research design that helps you make strategic decisions. You’re the subject matter expert. We’re the research experts. Together, we ensure that every study is designed and executed to deliver accurate, actionable findings.

Our proven research process:

Define the research problem
Develop sampling strategies
Survey instrument design
Data collection & fielding
Statistical & qualitative analysis
Insight application & strategic recommendations

We pride ourselves on guiding every client from initial idea to final insights with clear communication, expert methodology and a strategic focus.

Vernon Research Group Capabilities

Our interdisciplinary team of research consultants and analysts come from diverse backgrounds in business, statistics, psychology, social sciences, education and marketing. This blend allows us to approach every research challenge from multiple perspectives — delivering insights that are both rich and reliable.

We specialize in:

Quantitative research (e.g., surveys, statistical modeling)
Qualitative research (e.g., interviews, focus groups, transcript analysis)
Mixed-methods research for deeper understanding
Custom survey design and data analysis services
Recruitment for hard-to-reach populations
Employee satisfaction research, customer insights, brand awareness studies and more

Learn more about the Types of Studies we conduct.

Share Your Perspective: Iowa Opinion Panel

At Vernon Research Group, we’re always looking for new people to share their perspectives. Join our Iowa Opinion Panel to help shape businesses and organizations while earning rewards for your time.

Learn more about the Iowa Opinion Panel

From Iowa to the World — Market Research with a Broad Reach

As an Iowa market research firm with national and international reach, we combine local insight with global standards. While our core team is based in the Midwest, we routinely conduct research across the U.S. and abroad. We maintain partnerships with top-quality vendors to ensure seamless execution for even the most complex studies.

Sectors and industries we serve:

Businesses & startups
Nonprofits & foundations
Educational institutions
Government agencies
Political & civil organizations

Whether you're trying to better understand your customers, test a concept, improve your brand or gather public opinion research, we provide research strategies tailored to your unique goals.

Learn more about the Industries We Serve.

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Meet the Vernon Research Leadership Team

Our research team leaders have different titles and experience but the same vision: a commitment to achieving our clients’ research goals. Merging backgrounds in statistics, marketing research, business management, social sciences, and product innovation, our leadership team brings knowledge and expertise to understanding your world and guiding you to confident decisions through smart research.