A highly qualified quantitative researcher and data analyst, Lori specializes in driving deep insights for clients across diverse industries, from large companies to non-profits. Having designed and conducted a full range of market research studies, she is recognized for her ability to tailor surveys and analyses to client needs. She excels at skillfully using advanced analysis techniques — including Kano, conjoint, MaxDiff, segmentation, regression and TURF — to obtain a clear picture of customers, prospects and their needs. Her goal is to ensure clients walk away from every presentation with the clear, actionable information they need to see real-world impact. Furthermore, her background allows her to consolidate qualitative data from focus groups and interviews into cohesive reports and help clients fully understand the potential impact and application of results.