We look forward to finding out more about a client’s customers, members, supporters or citizens by delving into the environments they operate and live in

what factors affect the cost of market research

Our Facility

Vernon Research Group offers a multi-functional focus group facility with a spacious and versatile conference room with an adjacent private viewing room, separate participant receiving area and space for IDIs. We are conveniently located minutes from downtown Cedar Rapids and a short drive from the Eastern Iowa Airport, with easy access from the interstate. Whether you rely on our experts to lead the session or bring in your own moderator, you can be confident that our welcoming staff and specialized facility will create a relaxed, yet professional environment.


Our focus group facility features:

  • Built-in audiovisual capabilities including DVD player and large screen monitor
  • DVD/Digital video and audio recording
  • Built-in whiteboard and flip charts available in focus group room
  • Multiple room set-ups, including executive seating for 12, theater or classroom style seating, or a living room set-up
  • Large, free parking lot for clients and participants
  • Mature and professional host staff to greet participants and assist clients
  • Spacious double-tiered viewing room, complete with: one-way mirror, wireless internet connection, directed lighting, lounge area/kitchen, and private client entrance
  • Live web streaming is available upon request

Focus Group Services


“Linda and Vernon Research has been an invaluable partner in my recent advertising programs. She has a great gift in providing her strategic insight in designing our marketing research while also being very adaptable based on the client's desire.”

Carter Welch, Denali Growth Partners

what factors affect the cost of market research