Successful companies and organizations work very hard to create a brand that results in a positive and trusted image in the minds of the customers and other stakeholders. Your brand is what the target audience sees, hears, experiences, and believes to be true about your company and the products and services you offer. By increasing brand awareness and recognition, and improving perceived quality and credibility, your company can improve its brand image to ultimately increase sales and profits.
If you want to understand how your customers perceive you or, more importantly, why consumers or buyers choose or don’t choose your product over your competition, you may look to branding research. Vernon Research will help your company understand what key messages are working, how your customers are learning about your product, where you are positioned in the market, and what emotional reactions they are having to your outreach efforts.
How can your business stand out as the preferred choice? In an extremely competitive marketplace, greater emphasis is placed on brand image management as a method of creating differentiation and customer preference. Branding studies assess the current state and strength of an organization’s image in the marketplace.
Advertising and public relations play a strong role in the development, support and refinement of your brand image. Whether at the corporate, retail or product level, advertising and public relations messages inform customers, prospects, distributors/retailers, stockholders and other important groups on what to expect from your brand and how it will benefit them. At Vernon Research, we can help you determine the most compelling messages, as well as the most effective media vehicles.
