Nonprofit Donor Satisfaction Survey 

A humanitarian aid organization, known for channeling aid worldwide through local churches and ministries, wanted to better understand its donors. The organization needed to gather feedback on donor satisfaction, motivations for giving, project interest and communication preferences.

The project consisted of a quantitative online donor satisfaction survey sent to the organization's donor list and harvested a broad and inclusive sample of those members. The analysis included overall results as well as segmentations of different donor groups, such as "Major Donors" and "Mission Partners," to identify key differences in their giving habits and preferences.

The research provided valuable insights into the donor base, highlighting their motivations, communication preferences and a strong sense of trust in the organization. The results would be used to improve the donor experience and inform future outreach strategies.