In-Home Care Brand Awareness Study 

An in-home care and assistance provider wanted to understand the current state of its market and its brand position within it. This brand awareness study followed up on a similar one from 2022 to identify changes in brand awareness and consumer perceptions over time. The research aimed to refine marketing strategies and communications.

The project involved a large-scale national survey designed to capture a representative view of the target audience. The research explored brand awareness, consumer attitudes and key decision factors, with results compared to a previous study to highlight important trends and shifts over time.

The study found a growing market with no single brand dominating top-of-mind awareness. Perceptions of the in-home care provider were positive, and the market was open to its services. The research helped the company refine its marketing strategies and communications to differentiate itself from other providers.