Market Research Services & Industries

Research strategy and analytics drive success.

Empower your business with custom market research, data-driven strategies and actionable insights.

Since 1987, Vernon Research Group has provided market research services to a wide range of industries. Our expert market research analysts deliver data-driven insights that help businesses and organizations identify and prioritize opportunities, assess threats and shape strategies for success. And we won’t just send you a report or dataset and leave you on your own to interpret it. Our deliverables include key findings and recommendations for you to consider, and we will help you communicate your research findings to key audiences in ways they can easily digest and understand.

Comprehensive Market Research Services

Objective, insightful and always honest — the data won’t lie! And with more than a dozen proven market research methods at our disposal of our researchers and analysts, you can count on us to deliver the right answers to the right questions. From a single, targeted research method to a mixed-method approach, our research is designed to guide your decision-making and drive informed, sustainable growth.

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Additional Research Services

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Jury Consulting

Provide legal teams with behavior science research and expertise.

In-Depth Interviews

One-on-one sessions for a deeper dive into individual perspectives. 

Usability Testing

Observing how participants interact with a product or service. 

Ethnography

Immersive research to understand behaviors in their natural context. 

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Industries We Serve

From private and publicly traded corporations to start-ups and small businesses, from nonprofits to government, our team has guided good decisions based on strategically planned qualitative and quantitative research. Because our market research analysts bring research AND business experience from multiple industries to your project, we can incorporate strategies and knowledge that will make your surveys, focus groups or interviews more useful and insightful.

Advanced Manufacturing
Agribusiness
Arts, Recreation, Tourism, and Entertainment
Aviation
Building Products
Communications
Education
Energy and Utilities
Financial and Insurance
Food and Beverage

Government and Civic Issues
Health Care
Legal
Nonprofit
Professional Services
Publishing and Media
Retail
Senior Citizens
Transportation

VRG was a true partner in both our qualitative and quantitative research projects. Their responsiveness, collaboration, and on-time delivery made the process seamless, and the insights they provided have been critical in shaping our marketing strategy and brand messaging.”

Jamie Jones, Assistant Director of Marketing, University of Northern Iowa

We have appreciated Vernon’s expertise in guiding our research needs. They have been collaborative; listening to our needs and the background understanding of our industry that we provide while meshing that with their input on research design and segments to meet our objectives. They are responsive, organized, and continue to meet our timeline needs. It has been a good relationship for us.

Mark Wehr, Director of Marketing, Mercy Medical Center

Market Research Services & Industries

Research strategy and analytics drive success.

Comprehensive Market Research Services

Branding Research

Business Forecasting & Trend Analysis

Competitive Analysis

Concept Testing & Ideation

Customer Profiling

Customer Satisfaction

Employee Attitude and Satisfaction

Focus Group Recruitment & Facilitation

Image and Advertising Research

Market Segmentation

New Product Development

Positioning Research

Pricing Strategy