Vernon Research Group is well known for expertise in testing customer receptiveness to new products, ideas, concepts, and features. In addition to more traditional approaches, at Vernon Research Group we expertly implement the leading edge conjoint analysis tool. This methodology is highly effective in defining optimal feature bundles or best pricing strategies for emerging products and line extensions.

Image and Advertising Studies

Determining the most compelling advertising message, as well as the effectiveness of advertising in various media, is critical to successful marketing. In addition, studies of brand recognition, awareness and preference can provide insights relevant to product positioning and competitive challenges.





Customer Satisfaction and Preferences Studies

Product or service satisfaction can be measured against customer expectations. Beyond initial findings, results may be used to develop indexes that establish benchmarks, track performance, and report achievement over time. This type of study could be helpful in establishing performance pay baselines, for example.





Competitive Analyses

Gaining valuable insights on competitors is extremely useful in developing products, programs, and services. Vernon Research Group designs studies that assess customer satisfaction levels, awareness levels, and overall perceptions of competitors. Pinpointing competitors' weaknesses helps identify market opportunities. This type of study is also useful when developing strategic marketing messages that can emphasize a product’s strength over a competitor's weakness, real or perceived.





Employee Attitudes and Opinions Studies

Companies facing organizational changes and challenges can benefit from research on internal issues conducted by an objective outside party. Vernon Research Group is experienced in defining issues objectively, as well as in diplomatically protecting employee confidentiality. We specialize in eliciting candid views from study participants, and converting this information to drive meaningful messages in various communications, training programs, and human resource initiatives.





Business Forecasting/Trend Analyses

Predicting where markets will move in the future. Companies best prepared for the future are those who most accurately forecast industry trends. Vernon Research Group is helping their partners assess the impact and potential opportunity of new technologies, use of the Internet, population increases in the 55+ age bracket, and various other factors affecting market niche now and for the future. In addition, we use multivariate statistics to analyze data a company has collected over time, to identify annual and seasonal trends and predict future directions.

Customer Profiling and Identification of Target Markets

When defining target markets, our clients rely on us to develop profiles of potential customers or likely purchasers. We collect the appropriate demographic and psychographic information, and then apply a suite of statistical methods to discover the characteristics of those with propensity to buy.