STUDIES BY INDUSTRY | BUILDING PRODUCTS
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Vernon Research Group has conducted the following types of research programs for the residential and commercial building industry.
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New Product Testing

....
Ideation
....Concept Tests
....Prototype Testing
....Field Tests

Customer Satisfaction Studies

Energy Efficiency and Energy Product Studies for Home and Office Use

Competitive Analysis (local, regional and national marketplaces) including distribution, wholesale and end-users

Pricing Studies

Brand Equity and Brand Image Measurement

Research and Presentation to "Big Boxes" for floor space, annual product offerings and pricing

Studies of Consumer Interest in Functionality vs. Aesthetic

Improving Spec Books for Architects

Defining the Ideal Neighborhood


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