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Vernon
Research Group has employed the following types of
research programs for professional services firms
including engineering, accounting, advertising, consulting
and marketing firms.
Customer
satisfaction baseline/trending
Competitive analyses
Brand and image measurement including current
client and prospective client awareness and preferences
Service concept and prototype testing
Product concept prototype testing
Segmentation and profiling studies
Re-branding studies for general and niches markets
Ongoing customer service studies
Employee training program testing
Workplace diversity issues
Expectations of potential customers
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