Our team at Vernon Research combines professionals who share a love of learning and a commitment to achieving our clients’ research goals.  Merging backgrounds in business statistics, data warehousing, business management, marketing research, social sciences and product innovation, our team possesses the knowledge to understand its clients’ worlds – guiding them to confident decisions through smart research. Our goal is to bring you the business industry data you need to pivot the way you do business for better customer service, more relevant products and services, and even employee relations.

Since 1987, Vernon Research has worked with businesses and non-profit organizations to help them better understand brands, markets, competitors, customers, prospects, members and employees through market research services and focus groups. We also help government, civil and political organizations obtain insights on taxpayer satisfaction, public issues and voter/member preferences through needs analysis and opinion surveys.

Linda Kuster


Melding deep experience in marketing, research and management from multiple industries, Linda guides clients throughout a project – from selecting the appropriate market research strategy to applying the findings.  As Senior Manager of Research Strategy, she keeps hers eyes glued on your research goals from start to finish and makes sure you gain the insights you need to take action. Linda loves looking at the big picture, the details within and finding the story in it all.

Zach Satterlee


Zach has background in project management, recruiting, and marketing. Along with managing Vernon Research’s qualitative projects, he works closely with the Iowa Opinion Panel. Zach always finds the ideal participants for each project. He works with the team to ensure that every project goal is met. Zach finds joy in working with clients to ensure that their projects are successful.

Dr. Lori Dockery


Lori, with a background in the areas of psychology, statistics, educational research, and program evaluation, is the Lead Research Analyst at Vernon Research. Her advanced analysis skills help our clients understand the motivations behind customer, prospect or member behaviors.   Lori has a hand in all aspects of our projects, from start to finish, and loves to see when clients apply the results we obtain for them.

Andrew Juhl


Andrew, an Analyst at Vernon Research, has nearly two decades of research experience in a variety of industries and fields, such as psychiatry, neurology, social work, oncology, pediatrics, agriculture, organizational management and education.  As a skilled mixed-methods researcher, he excels at analyzing transcripts and written responses, finding a distinct “voice” and stories that complement and enrich many studies’ findings. Andrew enjoys discovering new and helpful methods of data visualization for our clients, allowing them to literally see their results.

Carol Fox


Carol is our Data Collection Coordinator at Vernon Research, and has five years of market research experience. In addition to coordinating efforts to find the right respondents for each quantitative project, she manages the Iowa Opinion Panel, a database of prospective research respondents, and continuously improves the value of the panel by bringing new people to the panel, engaging with panelists, and assuring the quality of panelists. Carol loves being part of the team and making sure our clients get the data they need to make better decisions.

Chris Edwards


As President of Agency, Digital and Research Services, Chris offers key connections to a broad range of businesses seeking data-driven decisions.  With a strong background in data and technology services, he combines this experience with both B2B and B2C marketing insights gained during tenures with media and marketing analytics companies to support the team as they deliver deep and meaningful insights.  This allows our clients to make better decisions to improve products and services they deliver to their clients.


We love applying our experience and expertise to any market research project, whether it is local or global in scope.  Data collection challenges?  We persist until the sample is reached.  Scope questions?  We can help determine what type of research and data will be most useful for your needs.  Unique research goals? We have the latest market research tools at our command and keep pace with industry innovations. Concerns about communicating research results to your stakeholders?  We’ll distill results to the key findings, presented so that others inside and outside the organization understand.

We take pride in having served many of our clients multiple times and gaining much of our new business through referrals.  We invite you to consider working with Vernon Research.