Vernon Research Group has conducted the following types of research programs for the manufacturing industry.

xx

Conjoint Studies

	New product attribute preferences/utility values xx
	Best pricing levels xx  xx
	Best bundling of product attributes xx  xx
	Product design preferences/utility values xx  xx

	Brand name/logo preferences/utility values xx
	Product simulations xx  xx

New Product Studies

	Business-to-business products – Attribute preferences xx
	Consumer products – Attribute preferences xx  xx

Customer Satisfaction Baselines and Trending

	Current customers xx
	Former customers xx  xx
	Prospective customers  xx  xx

Competitive Market Analysis

	Customers xx  xx
	Non-Customers xx  xx

Sales/Services

	Servicing/Service parts issues xx
	Sales and Service approach preferences xx  xx
	Service development opportunities xx  xx
	Market penetration/expansion xx  xx

Employees

	Employee development and advancement issues xx  xx
	Diversity issues xx  xx

Marketing and Communications

	Image and brand equity measurement xx
	Web site testing xx  xx
	Internet purchasing preferences xx  xx
	Newsletter effectiveness testing xx  xx