STUDIES BY INDUSTRY | INSURANCE AND FINANCIAL SERVICES
XX



 

Vernon Research Group has conducted the following types of research programs for insurance and financial services firms.


  
XX New product studies

Customer satisfaction baselines/trending

Customer service

Distribution satisfaction/preferences

Market penetration/expansion

New markets/new branches

Competitive measurements/insights

Brand equity

Advertising effectiveness/message tracking & trending

Internet use preferences of customers

Newsletter/magazine testing

Message testing