Coffee
Test – Hospitality Sites Nationwide
National brand in the Institutional Coffee, Tea and
Pre-packaged food business hired us to conduct a national
study of coffee preferences of business and leisure
travelers staying with a national hotel/motel chain
to which they supplied all coffee products. At the
conclusion of the study, we were able to tell them
which combinations of coffee types they should offer
during the complimentary continental breakfasts in
various regions throughout the US as well as serving
and presentation suggestions compiled through repeated
customer comments.
New
Products Test – Leading Salad Dressing Brand
A leading salad dressing brand was on a mission to
develop its next big flavor. We were hired to test
a total of 13 possible new flavors. At the end of
the study, three new flavors had emerged as clear
favorites. Again there were regional differences but
a clear nationwide winner for nationwide distribution
was also detectable. In addition, we gained consumer
comments and insights that were used in introduction
and ongoing marketing of the new product.
Fast
Food Product and Image Test
National burger chain hired us to conduct a test of
a new alternative burger product. Test included gaining
an understanding of who would order the burger, the
extent of that market and if successful how would
the burger be marketed. As a result of research findings,
the burger ended up being targeted to a different
market and with a different message than originally
planned.
Franchise
– Salad, Sandwiches, Coffee, Tea
Company owners asked us to help them develop a prototype
restaurant concept with a coffee house appeal that
also serves fresh, upscale salads and sandwiches.
We assisted in creating menu, logo, look of interior
of site and exterior marketing. Franchise development
is going well.
Testing
Cola Products with Kids and Parents
International private label cola company wanted to
launch new product for kids. We tested the appeal
of the product to kids’ and also the willingness
of their parents to buy the product. Using conjoint
analysis we were able to set a promotional and long-term
price for the product as well as steer product development
on what the kids wanted in flavor and what the message
to the parents would need to be to make the sale.
Testing
New Snack Product with Teens
Large company known for processed food, wanted to
create the easiest approach ever to macaroni and cheese.
They had 6 different test products and felt the product
should be aimed at high school and college students.
As a result of research we determined they had set
their age parameters too high, they only had two of
the 6 products that were appealing and they needed
to drastically change their marketing appeal.
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