ABOUT US
| EXECUTIVE PROFILES
   

 
Key Beliefs and Practices
Company Origins
Executive Profiles
Employment Opportunities



Monica W. Vernon
President

 

 

Monica W. Vernon - President

Monica Vernon founded Vernon Research Group in 1987 after serving as a market researcher and consultant at the international research and consulting firm Frank Magid & Associates. Vernon received her Bachelor of Science degree from The University of Iowa, and her M.B.A. from the University of Iowa Graduate School of Business where she currently lectures as an adjunct professor of marketing at the University’s Entrepreneurial Center.

Vernon is chief strategic designer of all custom research projects at Vernon Research, and coordinates project development among a highly skilled staff. In addition, Vernon personally conducts many presentations on top-line findings, conclusions and recommendations from Vernon Research Group. Her background and experience in market research, strategic planning and management, communications auditing, product and services development, sales and public relations provide a broad knowledge base from which to offer rich insights and valuable perspectives.

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Wes Cooling
Business Development Manager

Wes Cooling – Business Development Manager

Wes Cooling joined the firm in July 2007 as Manager of Business Development. He brings his experience in business-to-business marketing and project management to Vernon Research Group.

Before joining the firm, Wes worked for a national financial services firm. While there, he was responsible for assisting clients with a variety of services.

Outside of work, Wes is a volunteer for St. Pius X Church and involved in the Young Leadership Society with the United Way of East Central Iowa.

Wes holds a Bachelor of Arts degree in marketing, with an emphasis in Sales and Advertising, from the University of Northern Iowa.

 

 
 
 
Jennifer Schaefer
Research Coordinator

Jennifer Schaefer – Research Coordinator

Jennifer joined Vernon Research Group as Research Coordinator in 2008. Her responsibilities include tracking the research team, designing custom research methodologies, analyzing results, and forming conclusions and recommendations based on the most significant research findings.

With her background in public policy and nonprofit organizations, Jennifer brings with her extensive experience working with nonprofits and local governments in the area of research and evaluation. At Vernon Research Group, she feels compelled to provide companies and organizations with information and tools that can change their products and services.

Jennifer earned her Bachelor of Arts from the University of Southern California in International Relations and History. She also holds a Masters of Science from Carnegie Mellon University's H. John Heinz II School of Public Policy and Management.

 

 
   
 
Robyn Demuth
Research Analyst

Robyn Demuth – Research Analyst

As Research Analyst, Robyn's responsibilities include needs assessment, designing survey instruments, training others on data collection, analyzing data, and providing comprehensive reports with recommendations for direct use.

Robyn brings a background in psychology and evaluation to Vernon Research Group, which allows her to work with clients to extract underlying issues and concerns they may have about their products/services. Her prior career in educational testing and test development allows her to examine issues of bias in the development of assessment tools at Vernon Research Group.

Robyn holds a Bachelor of Arts in Psychology from Coe College and a Master of Arts from the University of Iowa in Educational Measurement and Statistics. She is a member of the Alpha Omicron Pi sorority and the Gloria Dei Lutheran Church.

 

 
   
 
Cyndy Logue
Operations Manager

Cyndy Logue – Operations Manager

Cyndy Logue joined Vernon Research Group in 2005 as Manager of Operations. Cyndy's responsibilities include financial system management, business standards and continual process improvement, and general project support of the Vernon Research Group operation. Cyndy ensures that the company's operation is properly managing associate relations, revenue assurance that includes client billing and accounts receivable and payable, project management, data collection, and information technology.

Cyndy's previous professional experience included nearly 20 years at MCI in Cedar Rapids. During her tenure at MCI, Cyndy performed in numerous roles that prepared her for her position at Vernon Research Group. Within MCI's Commercial Billing Group, Cyndy worked successfully as a Systems Security Analyst and Administrator, Software Engineer, System Test Analyst, Division Administrator, and Director's Assistant. The Commercial Billing Group was an organization of 800 people spread across four states that supported one of MCI's most profitable market segments.

Cyndy studied Software Engineering at Kirkwood Community College and has taken numerous additional classes in technology areas, business process, project management, and general business administration.