| XX |
New
product and service testing
 |
Business-to-business
products – New attributes, bundling preferences
xx
|
|
Consumer
products – New attributes, bundling preferences
xx
xx |
Customer satisfaction baselines/trending
Market analysis/segmentation studies
Market penetration/expansion
New markets/new branches
Competitive measurements/insights/analysis
Brand equity measurement and development
Best pricing including stand-alone services and bundled
services
Advertising effectiveness/message tracking & trending
Internet use preferences of customers
Message and image testing
Pricing studies
xx
|
