Vernon Research Group is headquartered in mid-America and has conducted research studies in all US States, Mexico, Canada, and throughout Western Europe and Asia. Founded in 1987 in Cedar Rapids, Iowa, Vernon Research Group is located within a 150-mile radius of more than 1 million people in small cities and within a few hours drive of Chicago, Milwaukee, Minneapolis, Omaha, Kansas City and St. Louis.

The region is an ideal test market because of its convenient central location, which supports distinct urban markets amidst rural countryside. Its central location makes for enhanced calling within a variety of time zones. Additionally, the mid western neutral accent is optimal for seamlessly interviewing on a national basis across regional dialects.

The region is home to such respected corporate leaders as AEGON USA, Amana Refrigeration, American College Testing, Cedar River Paper, Fisher Controls, Genenecor, Genesis, Great American Leasing, Hon Industries, John Deere, Maytag, McLeodUSA, Parsons Technology, Pella Windows and Doors, Quaker Oats and Rockwell-Collins. Vernon Research Group provides services to many of these firms.