In my first post in our three-part series on Survey Design Best Practices, I listed five mistakes those of us writing survey questions need to watch out for. In this post, I have five more tips to consider that continue where the last post left off. If you didn’t read that post, you can access […]
On the radio, it may be “all about the bass,” but in businesses and organizations everywhere today it is “all about the customer experience.” After you get beyond the expectation of offering a quality product or service at a fair value, consumers are judging you mostly on how they feel as they progress through their […]
If you are new to creating your own surveys or only do so once in a while, you may have concerns about how well your questions are written. Below are some common mistakes we see in surveys and some survey design best practices we use to avoid these mistakes. Keep smartphone and tablet users in […]
Investing in market research is a major commitment for any organization. Access to hard data can even mean the difference between success and failure. Simply gathering data, however, will not automatically result in actionable results and, worse, it may send you down the wrong path entirely. What information you collect and how you analyze the […]
