STUDIES BY INDUSTRY | BANKS AND CREDIT UNIONS
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Vernon Research Group has conducted the following types of research programs for banks and credit unions.
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Market Studies

New Products/Service Tests

Brand/Image and Advertising Measurement

Branch Expansion/New Branch Feasibility

New product and service testing

Customer satisfaction baselines/trending

Market analysis

New markets/branch expansions

Competitive measurements/insights/analysis

Brand equity measurement and development

Advertising effectiveness/message tracking & trending

Newsletter/magazine testing

Message and image testing