Employee Attitude and Opinion Studies
Academic research studies have found that the greatest driver, by far, of a company’s success is employee execution. There is a powerful link between employee engagement, productivity and profitability. Business owners who aren't aware of their employee attitudes and opinions are missing out on significant cost-savings and profit opportunities. Keeping your employees fully engaged will help keep them passionate about what they do and highly satisfied with their jobs.
Do you want your employees to share the passion you have for your company? Focus on getting them fully engaged. Employee studies can help your business:
- Reduce the cost of recruiting, training and then replacing an employee
- Prevent the disruption of the flow of business that undermines customer confidence in your company
- Reduce payments to workman’s comp or the costs related to loss of productivity due to employee absenteeism
- Reduce the negative effects a disengaged employee can have on fellow employees, undermining a positive working environment
- Prevent customer dissatisfaction or harm to your brand resulting from interactions between disengaged employees and customers or prospects
At Vernon Research, we are experienced in defining employee issues objectively, as well as diplomatically protecting employee confidentiality. We understand the sensitive nature of employee studies and the average employee’s reluctance to answer questions honestly. We specialize in gathering honest, candid answers from study participants that we analyze and convert into meaningful messages and actionable strategies for your business. We can suggest and introduce your company to various communication methods, training programs and human resource initiatives that will improve your relationship and communication with your employees.
Questions Vernon Research can help you answer:
- Do my employees feel they have the right tools to do their jobs?
- Do my employees understand our company values and goals and how their jobs relate?
- What do my employees think about our company culture and their work environment?
- What are my employees’ goals?
- How do my employees view me or their manager as a leader?
- Do my employees feel rewarded and recognized in ways that are meaningful to them?
Do my employees feel they have the right tools to do their jobs?
You may believe that your staff has the resources they need, but do your employees feel they have all the training, company resources and work tools they need to be effective? We will help you identify areas where additional resources, changes in policy or training can help prevent employee frustration or improve commitment.
Do my employees understand our company values and goals and how their jobs relate?
If your employees don’t clearly understand your company’s strategic plan and the role they play in the overall success of the company, they will not be able to perform to your expectations. Are you communicating your plans and their performance expectations clearly and consistently? Do employees understand the company’s values and vision and how the company gauges success?
What do my employees think about our company culture and their work environment?
Do your employees believe that management communicates openly and honestly? Does every employee feel respected in the workplace? Are diversity and participation encouraged? Is poor performance tolerated or ignored?
Research can help you identify challenges and successes in the day-to-day work environment that can play a key role in employee recruitment, performance and retention.
What are my employees’ goals?
Do you know where your employees want to be in five years? Understanding your employees’ career aspirations and guiding them to those goals is a huge motivator and factor in employee engagement. Setting goals and providing opportunities for growth improve employee attitudes and retention and create an atmosphere of teamwork.
How do my employees view me or their manager as a leader?
Effective leadership is at the core of all successful companies. Gaining the trust and respect of your employees plays a crucial role in effective leadership. If you are not effective in your leadership, your employees will fail, you will fail, and ultimately, your company will fail. If you are adequate, what could you do better? Are you asking employees what they would like to see you or their manager do differently? What could you be doing to make their jobs easier? How can you improve the way you communicate your vision and goals and then lead? When you accept your employees’ feedback graciously and use it as a tool to create a more productive environment, you’ll raise your level of success.
Do my employees feel rewarded and recognized in ways that are meaningful to them?
Successful employee rewards and recognition will leave employees feeling they are appreciated and contributing something valuable to the organization. These positive feelings can contribute to an improved level of quality and service to customers. On the other hand, employees who feel unappreciated are less inclined to give that extra effort and can have a serious negative effect on your business.
Vernon Research has a proprietary method for studying employee engagement. It can help your organization identify the different levels of employee engagement from within and how those levels relate to productivity. Our research insights can help you make decisions concerning compensation and benefits, training, work resources, employee communications, performance expectations and evaluation, recognition and rewards, report and team structures, diversity practices, retention programs, leadership programs and much more.
Making a commitment to discovering what it takes to keep employees engaged, involved and excited about the work they do will not only improve your workplace atmosphere, it will also help your company enjoy greater success.