Analysis Tools

Conjoint analysis

• Choice-Based Conjoint analysis
• Adaptive Choice-Based Conjoint analysis
• Conjoint Value Analysis
  • Market simulations with derived data
    • Hierarchal Bayesian derivation of point estimates for port-worth values
    • Price sensitivity
    • Importance analysis
    • Utility analysis

Segmentation analysis

• Latent Class analysis
• Cluster analysis
• CHAID
  • Trending and Forecasting
  • ARIMA
  • Survival analysis
  • Multivariate Liner Regression analysis
  • Multivariate LOGIT, PROBIT
  • Discriminate analysis
  • Factor analysis
  • KANO analysis
  • Perception Mapping
  • Max-Diff
  • Scaling and Multi-Dimensional Scaling

Significance Tests

• Chi-square and related tests of association for nominal data
• Difference of means tests and exploratory methods appropriate for ratio level data
• Analysis of Variance (ANOVA)
• Multivariate Analysis of Variance (MANOVA)

Analysts are trained in selecting the appropriate method for your project, as well as reading, interpreting, and explaining the results. 

Learn more about our process and capabilities:

• Design and Analysis Process
• Data Collection Methodologies
• Data Collection Center