Retail Market Research
The retail landscape is extremely challenging, with intense competition for traffic and dollars. In many retail categories, the pie is no longer expanding, so retailers need to be knowledgeable on how to gain additional market share. As a retailer, the more you know about your customers and prospects - their needs, desires, preferences, and behaviors - the better decisions you’ll make regarding inventory, merchandising, marketing, pricing, selling channels, promotion, store policies and more.
Vernon Research Group has designed and executed research for retailers who operate on the local, regional and national level, selling everything from windows to women’s attire to pet products. We have conducted the following types of studies:
Vernon Research Group has conducted the following types of research programs for the communications, publishing and media industry:
- Brand studies
- Market feasibility
- Advertising testing and measurement (messaging and media)
- Merchandising
- Online shopping
- Product testing
- Customer satisfaction/preferences
- Consumer profiles/target markets
- Shopper behaviors (planning and store selection processes)
- Competitive analysis
- Pricing analysis
- Secret shopper
- Shopper intercepts