Non-profit Market Research
Today, the non-profit sector faces many challenges similar to the private sector such as increasing revenue, retaining a dedicated workforce, generating brand awareness or identifying best practices. Other challenges can include identifying the most effective fund-raising methods and volunteer recruitment. The non-profit sector uses market research to understand its clients, members, volunteers or other stakeholder groups and help determine priorities, programs, services, communications and more.
At Vernon Research Group, we can test or investigate new services or evaluate the feasibility and effectiveness of specific fund-raising activities. Understanding the most effective methods can make your efforts and activities more successful.
Vernon Research Group has employed the following types of research programs for not-for-profits with missions in the areas of arts and entertainment, museums, education, social services, health care and other areas:
- Community issues identification
- Feasibility studies prior to fund-raising
- Competitive analysis
- Citizen/member awareness and satisfaction baseline/trending
- Membership recruitment and retention issues
- Quality-of-life attributes for communities/regions
- Critical needs assessments/local/regional
- New product and service testing
- Recreation and sports stadium polling/issues identification
- Recreation and nature center polling/issues identification
- Zoo, trails, parks interest/support
- Visitor events and attractions/preferences/visitor behaviors
- Public school improvements polling/issues identification (K-12)
- Public school community importance and satisfaction measuring (K-12 and higher education)
- Public schools technology issues/attitudes/opinions (K-12)
- Private school naming and branding issues (K-12) (College/University)
- Private school pre-fundraising preparation with key constituents (K-12 and college/university)
- Higher-education feasibility for new programs and higher-education marketing