Insurance and Financial Services Market Research

Restructuring, consolidation and transformation are indicative of the insurance and financial services industry. Insurance and financial services providers need to keep abreast of the most current information concerning stakeholder expectations, preferences and customer behaviors in a shifting and forward-thinking industry. At Vernon Research Group, we conduct insurance and financial services market research to gather critical information on customer needs, market share, pricing, and consumer demographics that address who is buying, how they are buying, where they are buying and what is driving purchases and usage. We use advanced market research and analysis methodologies to provide recommendations to address specific challenges in marketing, channel strategy, new product and service development, branding and positioning and pricing.

Vernon Research Group has conducted the following types of research programs for insurance and financial services firms:

New product studies

Customer satisfaction baselines/trending

Customer service

Distribution satisfaction/preferences

Market penetration/expansion

New markets/new branches

Competitive measurements/insights

Brand equity

Advertising effectiveness/message tracking and trending

Internet use preferences of customers

Newsletter/magazine testing

Message testing