Government and Civic Studies

Government and civic organizations are interested in understanding how they can build efficient and effective policies, programs and communication efforts. These issues can be sensitive in nature, and many citizens are often reluctant to voice their opinions. At Vernon Research Group, we have developed methods and procedures for obtaining the information needed to answer the questions at hand.  Our goal is to help our government and civic organizations better understand their stakeholder groups so they can prioritize goals, manage issues, enhance reputations, measure shifts in attitudes and opinions, and identify better methods of communication. Quality-of-life, community improvement and taxpayer satisfaction are examples of issues that can be addressed with market research.

Vernon Research Group has conducted the following types of research programs for government and civic entities:

Government polling changes/issues identification

Candidate polling/issues identification

Taxpayer satisfaction baseline/trending

Quality-of-life attributes for communities/regions

Local special election issues

Critical needs assessments/local/regional

Community recycling program attitudes/preferences

Solid waste management community attitudes

Sports stadium polling/issues identification

Recreation and nature center polling/issues identification

Community school improvements polling/issues identification

Community school technology issues/attitudes/opinions

Local option sales tax election feasibility/funding/attitudes/preferences

County zoo interest/support

Visitor event and attractions/preferences/visitor behaviors

Convention and visitor bureau appeal/business-to-business/tourist groups/independent

Public transit riders’ profiles/attitudes

Public parking users’ attitudes/preferences