Funeral Home Market Research

Knowing your customers is an essential ingredient of success in any business, and funeral homes are no exception. This industry generally competes on non-price considerations such as quality of services, atmosphere, location, reputation and prior experience or knowledge of services. Which attributes are most important to consumers when making a buying decision? How well do you rate against your competition? What is your reputation in the community? Consumers want peace-of-mind when making funeral home decisions. At Vernon Research Group, we use advanced analysis methodologies to define which decision factors consumers equate with peace-of-mind.

Vernon Research Group has conducted the following types of research programs on behalf of funeral homes:

• Family satisfaction studies
• Competitive market analysis
• Pre-purchase discovery studies on existing funeral homes
• Brand/image/advertising measurement
• Testing new products and services
• Testing attitudes and opinions toward cremation services
• Testing new facility options
• Branch expansion studies
• New home feasibility studies
• Price testing