Energy and Utilities Market Research

Energy companies must know and understand their marketplace. Using this knowledge, they can successfully leverage themselves in order to maintain high levels of customer satisfaction and loyalty and build relationships with potential customers. Regulatory issues, green energy, technology and the environment are some of the topics that need to be addressed to remain competitive. 

By using advanced market research and analysis methodologies, Vernon Research Group can provide in-depth industry knowledge and an understanding of customer needs and responses to the issues facing the energy and utility industry.

We have conducted a variety of energy and utilities market research studies including public opinion polls, customer satisfaction studies and competitive measurements. These studies involve energy stakeholders - both residential and commercial - providing insights that guide product and service development and enhance marketing strategy, messaging and sales.

Vernon Research Group has conducted the following types of research programs for the communications and energy utilities industries:

New product and service testing

- Business-to-business products: new attributes, bundling preferences
- Consumer products: new attributes, bundling preferences

Customer satisfaction baselines/trending

Market analysis/segmentation studies

Market penetration/expansion

New markets/new branches

Competitive measurements/insights/analysis

Brand equity measurement and development

Best pricing including stand-alone services and bundled services

Advertising effectiveness, message tracking and trending

Internet use preferences of customers

Message and image testing

Pricing studies