Communications

Cellular, land lines, voip, cable, satellite, broadband….the communications landscape is becoming increasingly competitive as content providers undergo dramatic change as well. To remain competitive, service providers must understand their market and, most importantly, provide a high level of customer service.

Vernon Research Group has conducted custom research studies for companies providing cable, cellular, internet, and associated services. Some examples of studies include:

• Market analyses for various internet providers
• Custom satisfaction studies for cable/internet/phone provider
• Pre/post advertising studies
• Disconnects studies for cellular provider
• Customer satisfaction studies for cellular provider
• Market feasibility and pricing study for new channel service
• Competitive analysis in overbuilt cable service markets
• Post-election analysis in communities that authorized municipal cable service
• Phone directory usage study