Agribusiness

The agriculture industry continues to move towards increased specialization, standardization, and consolidation (corporate control). At the same time, the growing popularity of organic, locally grown foods reflects consumer concerns about the impact of our industrial food system. There will be many opportunities for companies, organizations and entrepreneurs who can meet the varying needs of farming, agribusiness and consumers. Understanding those needs and the trade-offs involved will be key to success.

Vernon Research Group has helped businesses producing everything from farming equipment to seed to new food products. A sampling of these studies includes:

• Market study for specialty soy oil
• Customer studies for herbicide products
• Advertising/brand studies herbicide products
• Customer studies and market forecasts for deer repellant product
• Qualitative research with crop farmers for a farm publication
• Packaging study for nut wholesaler
• Market study of precision agriculture (attitudes, brand associations, etc.) for leading equipment manufacturer
• Customer satisfaction study for agricultural service parts manufacturer
• Competitive analysis for manufacturer of planting equipment
• New feature study and pre/post advertising study for irrigation equipment manufacturer